Trader Joe

A first AVAX DeFi platform


Client: Trader Joe DeFi

Focus: Research, Product Strategy, Brand Identity, Web Application IA/UX/UI Design, Motion Design


The main aim of this project was to create a decentralized peer-to-peer (P2P) exchange platform that unites cryptocurrency users and traders. In the lack of a central authority, decentralized exchanges self-execute smart contracts, remaining in control of their private keys. These trustless, secure transactions represent a growing part of the digital asset market. That's why the client came up with the idea of a smart-contract-based P2P exchange platform that provides access to the emerging sector of decentralized finance.


The Decentralized finance (DeFi) comes in handy in play since many countries impose strict laws on cryptocurrency exchanges. Likewise, P2P networks are known to provide a better solution to Government resentment. Since it has spread around the globe, this kind of exchange can't be shut down or banned in any case. On traditional exchanges, every transaction is overseen, and the central jurisdiction can track it.


While swapping on traditional exchanges, you can not have as many payment options as trading on P2P exchanges. These deceitful, secure transactions represent a growing part of the digital asset market.


Decentralized finance applications could be on the edge of examining conventional finance players on various fronts and can shift the structure of the entire financial system. On Trader Joe, you can already lend or take out a loan, raise capital for projects, and make payments already with DeFi.

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Research & Strategy: Andriy Pryvalov, Maria Petrova

Design Lead: Elisei Barmushkin

Product Design: Alexey Semenov

Visual Design & Branding: Andrey Rybin

Contact Us
Andriy Pryvalov
Strategy Lead & Partner
+420 777 837 569
Plan a visit
Pernerova 697/35, 186 00 Prague 8-Karlín, Czechia