We've been asked to help. And we helped.

Despite going to the cinema is definitely a fun experience, ordering the tickets in many apps and website often feels like doing rocket science whilst it should be a more convenient and user-centred process.

Starting Point: User Stories

We surveyed 25 people in person, aged between 16 to 40, who visit the cinema at least once a month. The questions were focused at their last cinema visit: Twelve said they wanted to watch a specific movie, so they were looking for the right time to see it. ā€ Three said they wanted to go to the cinema at a specific time of the week, so they were looking for the best movie available at that time. ā€ Ten said they want to go to the cinema for some evening this week. ā€ All of those answers applies to cinema's which are located near their work/home.

Users Vision

The users distinguished several pain points in a process of mobile booking: process takes too long, hidden fees are applied, ticket sent to SMS (instead of the ability to use it in-app)

Our Solution

Taking into consideration all of the above-mentioned information we designed the app in a user-centred way. We created a menu in which is possible to book a ticket sorting by cinema, movie or time. Also, the ticket is received in-app and since the application is built for iOS it allows to save it as a card in Wallet. Moreover, we planned an update in which it will be possible to randomize some of the selection parameters and visit cinema with a group of random people with the same interests.